![]() ![]() The book itself felt way too long and I ended up skimming it to get the gist of the actual methodology. I liked this book, but my biggest criticism is that it’s a simple and empowering idea laid out in a lengthy and more complicated format than it has to be. One of Fortune’s “10 New Gurus You Should Know,” Fogg lives in Northern California and Maui. You can join here: įor the fastest way to bring Tiny Habits into your life (no book purchase required!), go to this site and design new habits right now: He began offering his free 5-day Tiny Habits program in 2011. What you'll find in Tiny Habits is a combination of Fogg's academic research combined with his hands-on experience personally coaching over 40,000 people in the Tiny Habits method. His book Tiny Habits is a New York Times Bestseller, and the editors at Amazon also selected this as the #1 book of 2020 in "Leadership and Business." His favorite professional training is the "Behavior Design Boot Camp," which he teaches once a month. In addition to his research on human behavior, Fogg teaches industry innovators how to create successful products. ![]() To stay current on me, follow me on Twitter.BJ Fogg, PhD, is the founder and director of the Behavior Design Lab at Stanford University, where he has directed lab research for over 20 years. Join my 5-day program to learn the Tiny Habits® method. Read my book: Tiny Habits: The Small Changes that Change Everything ![]() Join me to learn Behavior Design: See ways to learn from me I also have a policy not to join any startup advisory boards.īelow are a few ways to learn how to learn my models and methods, starting with the best options: That said, I don’t do any personal counseling or hourly consulting. My expertise is any aspect of behavior change, from habit formation to company culture change. I’m always happy to help other innovators. And what I learn in industry improves my Stanford research. For me, working in both worlds makes sense: My Stanford work makes me better in industry. Today I devote about 50% of my time to Stanford and 50% to industry teaching & innovation. This led to creating a new set of models and methods that comprise what I call “Behavior Design.” In January of 2020 I shared 300 pages of new and practical uses for Behavior Design in my New York Times Bestselling book Tiny Habits. In 2009 my research interests moved away from persuasive technology toward human behavior in general, especially health habits. Now, almost 20 years later, I see my predictions and warnings about persuasive technology were surprisingly accurate.įortune Magazine named me a " New Guru You Should Know" for my insights about mobile and social networks. At the time of publication this book was mostly ignored. In 2002, I published a book entitled, Persuasive Technology, about how computers can be designed to influence attitudes and behaviors. The focus areas include health, sustainability, financial wellbeing, learning, productivity, and more. On the industry side, I train innovators to use my work so they can create solutions that influence behavior for good. I also teach my models and methods in special Stanford courses each year. At Stanford University I've directed a research lab for over 20 years. I am a behavior scientist, with deep experience in innovation and teaching. This way of thinking (using the models) and designing (using the methods) has such potential that we changed the focus and name of my Stanford lab from the "Persuasive Tech Lab" to the "Behavior Design Lab." Taken together I refer to my models and methods as " Behavior Design. With this cornerstone model in place, I was then able to create other models about behavior, as well as effective methods for design. On the other hand, you'll find this model applies to all types of behavior, in all cultures, for people at any age. On one hand, you can learn to think about behavior in this way in two minutes. Here's the simplest way to explain it: "Behavior (B) happens when Motivation (M), Ability (A), and a Prompt (P) come together at the same moment." In written form, my model looks like this: ![]() At the time of discovery I was delighted, but I didn't fully grasp the power and potential of this thing I called the "Fogg Behavior Model." In 2007 I solved an important puzzle about human behavior. I teach good people how behavior works so they can create products & services that benefit everyday people around the world. ![]()
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